A page view (PV) or page impression is a request to load a single HTML file of an Internet site. On the World Wide Web, a page request would result from a web surfer clicking on a link on another ‘page’ pointing to the page in question. This should be contrasted with a “hit”, which refers to a request for any file from a web server. There may therefore be many hits per ‘page’ view since an HTML ‘page’ can be made up of multiple files. Page views may be counted as part of web analytics.